Sherwood, Oregon 97140

sampicken@verizon.net

·Professional with diverse and extensive experience, over 10 years of demonstrated accomplishments in sales strategy, product marketing, and customer advocacy

·  Broad experience with internationally recognized hardware and software products

·  Successful new product introductions, work effectively a multi-divisional environment

·  Won key account support, third-party collaboration and OEM agreements

·  Awarded Chairman’s Achievement award, multiple awards from sales organizations

Synopsys, Inc.                                                                                                             2000 – 2002

Senior Product Marketing Manager

·  Defined and launched new products, including pricing, contents, collateral, and sales support, as defined by interviewing customers. Increased revenue 11% in one year

·  Delivered product and market strategies based on customer consultation, competitive analysis, and research. Successfully rejuvenated product sales and extended market share

·  Supported sales and applications engineer training, presentations, qualification scripts for inside sales, accurate information on internal and external web resources, hosted lunch-and-learns for corporate applications engineers resulting in increased sales channel product awareness and activity

·  Worked closely with strategic account teams targeting sales opportunities greater than $1 Million

·  Defined and developed three-tier vendor integration program comprised of technology access, joint marketing and fee structure, created structured, value-oriented program for working with wide variety of partners

·  Managed existing relationships and added 14 new relationships between product teams and vendors, increased revenue 15%

Mentor Graphics Corporation                                                                                 1984 – 2000

Marketing Engineer III                                                                                                  1995 – 2000

·  Led major partner web site project involving corporate marketing, information technology group, and our team, launched on time, with searching capabilities, efficient data entry, easier maintenance

·  Worked closely as a member of strategic target account selling teams to identify opportunities, strategy, tactics, and business.

·  Built extensive relationships between peers in management, marketing, engineering, sales, and field operations via regular meetings between colleagues and customers, ensured partners supported existing and emerging products to meet customer’s needs

·  Drove vendors’ support of new products and industry standards as they formalized.

·  Defined, reviewed, and managed joint FPGA design course development by Washington State University Dean of electrical engineering, graduate students, and Mentor Graphics higher-ed program

·  Resolved technical challenges with University representatives developing the MOSIS design kit served as the technical liaison for Mentor’s Higher Education Program team

Marketing Engineer II                                                                                                    1991 – 1995

·  Provided primary technical support to FPGA and ASIC vendors in achieving rapid delivery of v8.0 design kit support, enabling the sales team to sell more products

·  Leveraged extensive experience training and assisting vendors in design entry, modeling, simulation, language and schematic based design flows, timing delay calculation & annotation, board & system level simulation needs, logic synthesis, framework integrations, UNIX scripting enabled design kit support

·  Received the Chairman's Achievement Award for exceeding targeted number of new technologies and delivery dates for ASIC & FPGA vendors design kits. V8.0 roll out was the corporate initiative

·  Partners advocate for ISO-9000 certification program team

·  Higher Education Program liaison handling technical planning and issue resolution with product teams

Senior Technical Advisor                                                                                              1989 – 1991

·  Customized and delivered product flow demonstrations for corporate customer visits defined by sales and support teams consultation

·  Lead development and delivery of demonstrations and presentations at trade show and seminars series

·  Lead process definition and review in support of corporate six-sigma program goals

·  Higher Education Program liaison handling technical planning and issue resolution with product teams

·  Interviewed customers, platform and support engineers to define develop and deliver Administrators Guide for the Apollo-to-Sun workstation bridge-rental program 

Training Instructor III                                                                                                      1984 – 1989

·  Developed and delivered advanced training course series for senior customer support representatives

·  Successfully trained customers on new products.

Additional Experience

Tektronix, Inc., Software/Hardware Engineer I

Tektronix, Inc., ATE Systems Staff Engineer

Tektronix, Inc., Graphics Computing System Technician

Leadership Essentials, Personnel Decisions Corp.

SAP, DataWharehouse training, Mentor Graphics and Synopsys

Target Account Selling, Target Marketing Systems

Project Management, University of Washington extension program

Effective Marketing for High Technology series, Mentor Graphics

Managing a Business, Mentor Graphics

Situational Sales Negotiation Skills, Mentor Graphics and Synopsys

Courses and development in: Word, Excel, PowerPoint, Publisher, Visio Pro, FrameMaker, Access, SQL, MySQL, Oracle SQL and PL/SQL intro, ACT!, Dreamweaver, FrontPage, Photoshop, HTML, XML, JavaScript, Perl, PHP, PaintShop Pro, Image Ready, Adobe Premiere Pro, Audition, After Effects, Encore, Vegas + DVD, Media Studio Pro, Impression Pro, Lightwave 3-D, Cool 3-D

Extensive domestic and international business travel experience